[{"data":1,"prerenderedAt":74},["Reactive",2],{"project-seoul-grotesk":3},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"id":10,"fontName":11,"category":12,"categoryName":13,"image":14,"alt":15,"date":16,"body":17,"_type":68,"_id":69,"_source":70,"_file":71,"_stem":72,"_extension":73},"/projects/seoul-grotesk","projects",false,"","Seoul Grotesk","A typeface design deeply inspired by the vibrant urban landscape and typographic culture of Seoul. The font captures the energy and character of the city through its letterforms, balancing modern functionality with distinctive personality. Designed to support both Latin and Hebrew scripts, Seoul Grotesk reflects the multicultural nature of contemporary design while maintaining strong visual identity.","seoul-grotesk","סיאול גרוטסק","type","Type Design","img/projects/seoul-grotesk/stretched.webp","Poster of a specimen of the typeface Seoul Grotesk","2020-07-01",{"type":18,"children":19,"toc":64},"root",[20,28,33,38,43,52,59],{"type":21,"tag":22,"props":23,"children":24},"element","p",{},[25],{"type":26,"value":27},"text","What happens when Korean snack packaging meets Hebrew typography? This typeface emerged from recreating Korean snack designs in Hebrew, translating the bold, playful grotesk quality of hangul into a Hebrew typeface that bridges two typographic traditions.",{"type":21,"tag":22,"props":29,"children":30},{},[31],{"type":26,"value":32},"The design process started by recreating Korean snack packaging designs in Hebrew. Korean packaging features bold, playful typography with a distinctive grotesk quality—boxy structures punctuated by circular elements and large, expressive arches.",{"type":21,"tag":22,"props":34,"children":35},{},[36],{"type":26,"value":37},"Translating these hangul-inspired forms into Hebrew required careful adaptation. Hebrew's right-to-left reading direction and distinct letterforms needed to incorporate the visual DNA of hangul typography while maintaining Hebrew's essential character.",{"type":21,"tag":22,"props":39,"children":40},{},[41],{"type":26,"value":42},"The typeface features a generally boxy structure softened by strategic circular elements and large, sweeping arches. These contrasting elements create a dynamic tension that gives the typeface its distinctive character.",{"type":21,"tag":22,"props":44,"children":45},{},[46],{"type":21,"tag":47,"props":48,"children":51},"img",{"alt":49,"src":50},"Typeface specimen showing character details","/img/projects/seoul-grotesk/specimen.webp",[],{"type":21,"tag":53,"props":54,"children":56},"h2",{"id":55},"stylistic-sets-and-gender-sensitive-ligatures",[57],{"type":26,"value":58},"Stylistic Sets and Gender-Sensitive Ligatures",{"type":21,"tag":22,"props":60,"children":61},{},[62],{"type":26,"value":63},"Seoul Grotesk includes advanced OpenType features that support contemporary Hebrew typography, including stylistic sets and gender-sensitive ligatures. These features enable more inclusive and flexible typography, allowing designers to address gender representation in Hebrew text and support the development of multi-gender Hebrew typography.",{"title":7,"searchDepth":65,"depth":65,"links":66},2,[67],{"id":55,"depth":65,"text":58},"markdown","content:projects:seoul-grotesk.md","content","projects/seoul-grotesk.md","projects/seoul-grotesk","md",1785423928475]